 |
|
 |
Bricks & mortar retail store |
|
register55 online retail store |
Product Selection and Stock |
| You select product based on your branding,
store location, sales strategy and more. |
|
You select product based on your branding,
store location, sales strategy and more. |
| You select a limited number
of products, based on floor space. |
|
No limit in terms of product selection, as online
'floor space' doesn't cost you anything. |
Money Matters |
| You earn the difference between sell price and
the wholesale price of product. |
|
You earn the difference between sell price and
a slightly higher wholesale price of product. |
| You need to pay rent, salaries, insurance. |
|
You have no overheads. |
| You have to invest capital in stock. |
|
You invest nothing. |
| You risk dead stock and lower margins because of sales. |
|
You hold no stock and there is no risk of dead stock. |
Customer Support |
| Your shop has limited opening hours,
e.g. from 9.30am to 6pm, 6 days a week |
|
Your online store is opened all the time, and orders
can come in 24/7. |
| You support your local customers with your brilliant product knowledge and service. |
|
You support your local customers with your brilliant product knowledge and service. |
| The local community supports your business, because they trust you and understand that you need to make a living. |
|
Local customers find your online store through search engines, and because you're a
local, they trust you online and offline. |